Stop overthinking your social strategy

get a Done-for-You 30-Day Content Plan & sales funnel

Social Media Won’t Pay the Bills Without a Sales Plan

Posting on Instagram or TikTok won’t magically lead to sales. Sure, social media helps people find you—but that doesn’t mean they’ll buy from you. Most will like, follow, and then scroll away.

To turn those followers into customers, you need a clear path from social media to your website—where they can learn more, see your products, and feel confident buying. The best way to do this? An email newsletter.

That’s where I come in. I’ll create a 30-day content plan designed to boost engagement, get more eyes on your work, and—most importantly—drive people to your website. I’ll also send you additional resources to help you build a sales funnel that works for you, with a clear step-by-step strategy to turn views into sales.

Social media alone won’t do the heavy lifting. You need a sales plan that works even when you’re not posting. If that sounds overwhelming, don’t worry—that’s my job. I’ll handle the strategy so you can focus on creating.

“cleared my creative block but also Boosted my confidence in achieving my goals this year”

- Alice of Moon Phlox Creations

"Dean’s mentorship has been invaluable in helping me enhance my social media content and product visibility as a handmade artist. Their insightful tips have not only cleared my creative block but also boosted my confidence in achieving my goals this year. I am excited to continue my future mentorship with Dean!”

My process creating a social media strategy that gets you paid

PHASE 1:
30-Minute Strategy Meeting

We’ll start with a deep dive into your goals, how much time you can realistically dedicate to content, and how you like to show up online. I’ll also brainstorm both in-the-box and out-of-the-box ideas tailored to your brand.

PHASE 2:
Custom Strategy Outline

After our call, I’ll send a recap of your session along with a basic outline of your content ideas designed to help you reach your goals. You’ll also get an initial sales funnel strategy to turn social media engagement into actual sales.

PHASE 3:
Content Plan Approval

Once you review the strategy, we’ll fine-tune the details—including exact text hooks, keyword and hashtag recommendations, and a production to-do list—so you’ll always know exactly what to do next. No more guessing.

PHASE 4:
Optional Ongoing Support

You’re welcome to rinse and repeat, or hire me to build out exact content ideas and strategies every month. We’ll track your key metrics, refine your approach, and make sure every post is actually driving engagement and sales.

“I felt empowered and like my imposter syndrome went for a nap”

- Dhari The Designer

“They not only gave me the confidence to see I am good enough to pursue my dream career, but they also gave me so much value in feedback and suggestions on the next steps I can take to get to where I want to be. I felt empowered and like my imposter syndrome went for a nap and decided to let me be for a while, so thank you Dean!”

Common Questions:

  • This strategy covers all of your social media platforms—up to five! The first phase of our plan is to create different types of content and post them across multiple platforms to assess what performs best. By doing this, we can focus on what resonates most with your audience and build a strategy that works.

  • Typically, it takes 1-3 months to see results, depending on how often you’re able to post. Many clients see immediate engagement increases, but if you’re starting with a lower following count, it may take up to 12 new posts to notice a significant difference.

  • That’s totally normal! We’ll work together to ease you into the process. I’ll provide tips to help you feel more natural on camera and build your confidence over time. Or we can create a strategy where you don't need to be on camera at all.

  • Yes! If you need additional support, we can set up follow-up sessions at $125 per 45-minute session, or you can join my Mentorship Program, where we meet every 2 or 4 weeks to help you stay more accountable for $100 per session.

    This also includes email consultations, so you don’t have to wait a month for me to review or give feedback.

  • We’ll monitor your social media analytics to track engagement and growth. I’ll teach you how to interpret these metrics so you can make informed decisions.