Alright, let’s spill some tea: Blogging is the secret sauce for artists who want to snag clients, sell more products, and cut down on the social media chaos.
I mean, how many viral posts have you landed this year? Exactly. Blogging isn’t just about writing—it’s about creating an evergreen funnel that keeps bringing in clients and customers years down the road.
I still get new customers and clients from blog posts I wrote five years ago. Imagine your art bringing in clients from content you created when Stranger Things was still on season one. Now, let’s talk about how blogging can do that for you.
Blogging vs. Social Media: The Long Game That Wins
Let’s face it—social media is a constant hamster wheel. You post, it gets a bit of attention (if you’re lucky), and then poof, it’s buried under a pile of dog memes and TikTok dance videos.
A blog post, on the other hand, works for you long after you’ve hit “publish.” In fact, blogging is like investing in a solid stock: it takes a little time to grow, but once it does, it keeps giving back.
Hosting your blog on your own website makes it even more valuable because it helps bring traffic directly to your service pages or products. (If you're setting up your website or blog, check out my guide on creating a stellar art website with SEO strategies to turn your website into a client magnet.)
With the right setup, your blog is like a mini salesperson working 24/7, bringing in new leads, clients, and sales.
Types of Blog Topics for Artists: Make Your Blog a Customer Magnet
You might be wondering: “What the heck am I supposed to blog about?” The short answer: your art, your process, and anything your clients and customers might search for. Let’s dive into some juicy topic ideas for different types of artists:
If You’re Trying to Sell More Products:
Gift Guides: Gift guides are gold. Think “The Ultimate Gift Guide for Art Lovers” or “10 Best Alternative T-Shirts for the Indie Goth in Your Life.” And don’t forget to sneak your own products into the list! Include a few competitor pieces for authenticity, but make sure your products stand out as the star of the show.
Product Roundups: Write about popular items within your niche. Are you a printmaker? Try “Top 5 Art Prints to Instantly Make Your Space Feel Luxe.” Use photos of your prints styled in rooms, and casually mention a couple of trending pieces from other creators to add variety.
“How to Style” Posts: If you sell clothing or accessories, teach people how to style them. For example, “How to Style Graphic Tees All Summer Long (and Why They’re Your Best Accessory).” Or, if you sell posters, you could go with, “5 Ways to Style Your Gallery Wall for a Moody, Alternative Look.”
If You’re Trying to Land Clients and Commissions:
Answer Their FAQs: You know all those questions clients ask? Turn them into blog posts! If you’re a tattoo artist, try “How to Prepare for Your First Tattoo” or “What’s the Healing Process Really Like?” You’re answering potential client questions, making it easier for them to take the plunge and book with you.
Teach the DIY (but Make It Hard Enough to Hire You): Give them a taste of your process. If you’re an illustrator, blog about “How to Illustrate Your Own Portrait (And Why You’ll Love Working with a Pro).” Walk them through the basics, and as they try and fail, they’ll realize they’d rather just hire you.
Case Studies and Success Stories: Show off your previous work and how it solved a client’s problem. For instance, “How Custom Murals Helped Boost Brand Engagement for My Boutique Hotel Client.” These posts show potential clients what you’re capable of and inspire them to envision working with you.
Behind-the-Scenes Insights: Artists are always looking for ways to connect with clients on a personal level. Share a “Day in the Life of a Sculptor” or “How I Create Custom Pieces for Clients.” Show off your work and personality so people can feel like they know and trust you before they even contact you.
Show off your work and personality so people can feel like they know and trust you before they even contact you. If you're wondering how to capture these behind-the-scenes moments without overthinking it, check out my guide on documenting your process instead of creating content from scratch.
SEO Basics for Artists: Making Google Love You
A blog post without SEO is like a painting hidden in a closet—no one’s gonna see it. But don’t worry; you don’t need a degree in digital marketing to get it right.
Here’s a beginner’s SEO checklist for artists to get your posts ranking faster than your last IG reel:
Keyword Optimization: Before you even start writing, do a little keyword research using Google Keyword Planner. Check out what people are searching for in your niche—aim for longtail keywords (specific phrases like “moody wall art” instead of just “wall art”).
Titles That Pop (and Rank): Google’s all about matching search terms with helpful content. So, if your keyword is “Gothic art prints,” make sure it’s front and center in your title, like “5 Gothic Art Prints to Make Your Space Unapologetically Dark.”
Meta Descriptions: Think of this as your blog post’s elevator pitch. It’s the little snippet that shows up in Google search results, so make it enticing! For example: “Looking to add some moody vibes to your decor? Here are 5 Gothic art prints that’ll turn your home into a vintage dream.”
Incorporate Inbound and Outbound Links:
Inbound Links: Link to other relevant blog posts you’ve written. It helps readers (and Google) see that you’re a credible, information-packed resource.
Outbound Links: Link to reputable, non-competing sites that support your points. This helps Google see your content as well-researched.
Optimize for Readability: Keep paragraphs short, use headers to break up the text, and add images with descriptive alt text. Google (and your readers) will thank you!
The Long Game: How Blogging Pays Off
Blogging isn’t an instant win—it’s more like planting seeds and watering them over time. It’s better to have consistent, lower-frequency posts than to burn out after a month of weekly articles. If you’re looking for ways to create content more consistently, try documenting your creative process instead of always crafting new content.
But once those posts start ranking, they can bring in traffic for years. With a solid blog strategy, you’re not just creating content that disappears in 24 hours; you’re building a foundation for steady growth, new clients, and sales without constantly spinning your wheels on social media.
If you’re ready to stop depending on algorithms and start taking control of your audience, blogging is the answer.
Need help planning your blog content or figuring out the SEO stuff?
Shoot me a DM, and let’s schedule a one-on-one brainstorm session. Let’s get you the traffic (and the sales) you deserve!
