Every creative entrepreneur can thrive with the right marketing strategies tailored for artists.

Hey, I'm Dean (they/them), the host of Women of Illustration, an online community where I help artists be heard and make art. For over 12 years, I've been running my own independent art studio Letter Shoppe. Working with renowned commercial clients and selling my artwork on products has allowed me to consistently earn over six figures.

My coaching sessions are all about transparency, honesty, and creating customized strategies that fit your unique needs and goals, whether you're already a full-time artist or want to be on your way to quitting your 9-to-5 job.

My artist coaching specialties include:

Creating social media strategies

Website audits and content improvements

Portfolio critiques and feedback

Setting up your art business from scratch

Here's what my latest students are saying:

“They really opened my mind to new ideas that I haven't considered.”

Michael from Mighty Onions
Last session: May 31st, 2024

Dean is incredible! They really opened my mind to new ideas that I haven't considered. They are so sharp, wise and engaging. I would totally recommend Dean, they are Fuego!

“cleared my creative block but also Boosted my confidence in achieving my goals this year”

Alice of Moon Phlox Creations
Last Session: May 17th, 2024

"Dean’s mentorship has been invaluable in helping me enhance my social media content and product visibility as a handmade artist. Their insightful tips have not only cleared my creative block but also boosted my confidence in achieving my goals this year. They’re amazing to talk to and made me feel really comfortable and safe to speak about my shortcomings and roadblocks in my art business journey. For the first time, I felt very understood in a mentoring session. I am excited to continue my future mentorship with Dean in the future!”

“I felt empowered and like my imposter syndrome went for a nap”

Dhari The Designer
Last Session: May 13th, 2024

“Dean and I had a 1:1 coaching call to go through my illustrations and how I can improve. They not only gave me the confidence to see I am good enough to pursue my dream career, but they also gave me so much value in feedback and suggestions on the next steps I can take to get to where I want to be.

After the 30 minute call I felt empowered and like my imposter syndrome went for a nap and decided to let me be for a while, so thank you Dean and I will definitely be booking in again!”

“Having their guidance early on in my journey as an illustrator has been so helpful.”

Christy Chong
Last Session: May 3rd, 2024

"Dean is so knowledgeable and gave me lots of practical advice for ways to go about creating the work that would attract my ideal clients. Having their guidance early on in my journey as an illustrator has been so helpful. I will definitely be booking more coaching sessions in the future.”

“exactly what I needed to spot the weak spots in my business”

Kathy from Crafty Chica
Last session: April 29th, 2024

Working with Dean was exactly what I needed to spot the weak spots in my business profile, and I consider myself an experienced professional creative! They graciously shared their experience and offered so many specific beneficial action items to implement. Looking forward to working with them again!

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