How to Batch a Month of Social Media Content as an Artist (Without Making Any New Art)

We all know that posting consistently on social media is important, but the thought of creating new art for every post? Exhausting. That’s because it is—and you don’t have to base your content solely on the latest thing you made.

That’s why batching your content just makes sense. Instead of scrambling to post something last-minute, you can create an actual strategy that keeps you ahead of the game.

If you’ve never batched your content before, start with what you already have! I know you’ve got a huge library of art that’s just waiting to be reposted. No need to stress about constantly creating new work just to stay active. And hey, if you start now, you’ll always be a month ahead.

In just one day (or a few if you’re new to this process), you can put together a full month of content using old art, behind-the-scenes clips, and some strategic storytelling.

Step 1: Set Up Your “Who I Am” Content (So New Followers Instantly Get You)

Before you start posting, your profile needs to make sense and clearly communicate what you offer. Take a look at your insights right now, and check how many profile visits you got in the last 30 days versus how many new followers you gained. If those numbers aren’t even close, your profile might be the reason no one is following.

But no worries, we can fix that.

When someone lands on your page, they should instantly understand:

✔ Who you are as an artist – Do you sell original paintings, offer commissions, or create digital prints?

✔ What kind of work you do – Is your style realistic, abstract, surrealist watercolors, or bold digital illustrations?

✔ Why they should care – Do you offer mental health insights, fashion inspiration, home decor ideas, or just bring humor and joy?

To make this crystal clear, what we can do is pin 3 foundational posts to the top of your profile so new visitors instantly get the vibe:

✔ “About Me” Post – Share who you are, what you create, and who your art is for.

✔ “How to Work With Me” Post – Explain your services (commissions, murals, branding, prints, etc.) and how people can hire or buy from you.

✔ “Best-Sellers / Fan Favorites” Post – Highlight your most popular pieces so visitors can instantly see what you’re known for.

The best part? You only need to make these once, and they’ll work for you 24/7, helping new visitors understand exactly what you’re about.

Step 2: Repurpose What You Already Have (The Easiest Quick Wins)

Instead of making new art, let’s pull from what you’ve already created.

Quick Wins You Can Post Without Making Anything New

✔ Reposting Art That Already Exists – You don’t need “new” work every time. Share older pieces with a new perspective (ex: “This piece means even more to me now than when I first made it.”)

✔ Carousels of Similar Art – Group similar pieces together into a multi-image post. (Ex: “5 tattoo-inspired designs I’ve made this year.”)

✔ Photo Dumps – A casual mix of past sketches, studio shots, and unfinished ideas to make your feed feel more personal. (Ex: “My camera roll is 90% unfinished ideas and I love it.”)

✔ Mockups & Styled Photos – Showcase your artwork in different ways (on a wall, as a sticker, on a T-shirt, framed in a cozy room).

✔ Fan Favorites & Best-Sellers – Share the work that people have loved most and why it resonates. (Ex: “This design sold out in two weeks, and here’s why I think people connected with it.”)

✔ Throwbacks & Reworks – Dig up old work and talk about how your style has evolved, give it a fresh look.

✔ Polls & Engagement Questions – Not everything has to be about your work. Ask fun, aesthetic-aligned questions. (Ex: “If you could live inside any fantasy world, where would it be?”)

Step 3: Behind-the-Scenes & Process Content (Even If You’re Not Actively Making Art)

People love seeing what goes into making art, but you don’t have to film every single project from scratch. Use old clips, unfinished projects, and repurposed footage to create content.

Easy BTS Content Ideas

✔ Time-Lapse or Progress Clips – Even if you’ve already finished a piece, you can still show snippets of how it was made, especially if you work digitally (fake it or just show the layers.

✔ Tools of the Trade – Show the materials you use, from sketchbooks to digital brushes. (Ex: “My favorite tools as a digital artist.”)

✔ Aesthetic Workspaces & Studio Vibes – Even a simple “Here’s what my workspace looks like today” can work.

✔ Challenges & Mistakes – Talk about a time something went wrong. (Ex: “This was supposed to be a 1-hour sketch. It turned into a 3-day obsession.”)

✔ Satisfying Details & Close-Ups – Zoom in on intricate linework, textures, or hidden elements in your art.

Step 4: Storytelling Content (To Build Connection & Interest in Your Work)

If you want people to actually engage (not just scroll past your work), you need to make them feel something.

Here’s how to use storytelling to make your content more engaging:

✔ “The Story Behind This Piece” – Why you created it, what inspired it, or the emotions behind it.

✔ “This Design Was Inspired By…” – Pop culture, a specific aesthetic, or a personal experience.

✔ “I Almost Gave Up on This One Because…” – Talk about an art struggle you pushed through.

✔ “If You Love [Insert Vibe], You’ll Love This” – Connect your work to your audience’s interests.

✔ “This Started as [Sketch/Idea] and Became [Final Product]” – Show the evolution of your work.

Step 5: Educational & Value-Based Content (To Build Trust & Sales

A lot of artists hesitate to teach because they think it means giving away secrets for free. But teaching doesn’t mean telling people exactly how to do your job—it means showing them why your work is worth paying for.

What You Can Teach (Without Hurting Your Business)

✔ “How to Style This Print / Shirt / Sticker” – Show different ways people can use your product.

✔ “How to Take Care of [Art Medium]” – Print care, T-shirt washing tips, etc.

✔ “3 Things to Look for in a [Commission / Tattoo / Art Print]” – Position yourself as an expert.

✔ “A Beginner’s Guide to [Your Art Style]” – Attract people who appreciate your niche.

✔ “What I Wish I Knew Before Selling My Art” – Relatable content that also builds authority.

Step 6: Scheduling & Automation (So You’re Not Posting Every Day Manually)

Now that you have tons of content ideas, the key is to schedule everything ahead of time.

Tools to Use:

✔ Meta Business Suite (Free for Instagram & Facebook)

✔ Later or Planoly (Great for batching content)

✔ Canva or Photoshop (For making quick carousels & graphics)

The One-Day Content Plan:

1. Pick 10-12 content ideas from the list above. (3 per week = full month!)

2. Gather all media & visuals (old artwork, process clips, mockups).

3. Write captions & hooks (using storytelling & engagement strategies).

4. Schedule everything in advance.

5. Engage throughout the month, but NO DAILY POSTING STRESS.

the one-week content plan:

Feeling overwhelmed by trying to get it all done in just one day? Try creating a month’s worth of content in a week instead! This Batching Process article breaks down each day’s production schedule, so you never have to guess what to do next.

Feeling stuck on what to post? Let’s take the guesswork out of it.

In just one session, I’ll help you create a clear, strategic content plan that fits your goals, energy, and audience.

Here’s what’s included:

• 45-minute Strategy Session focused on your goals

• 15-minute Template Planning where I map out your EXACT next steps

What Template Planning Can Include:

• A fully written Instagram bio + 3 pinned videos with optimized keywords and hooks

• Two weeks of social media posts mapped out for your audience & revenue streams

• A production schedule that fits your energy and workload (especially if you’re neurodivergent)

• Landing page copy written start to finish, SEO optimized to attract the right audience

• A list of keywords & hashtags you can use for every post