How to Batch Your Content and Post Consistently Without Burnout

If you’re an artist, you know the struggle: creating art takes time. So does posting about it. Between juggling commissions, product launches, and just life, social media often ends up as an afterthought or worse—a source of stress.

That’s where content batching comes in.

It’s a strategy that helps you plan, create, and schedule a month’s worth of posts in just three days. Sound like a dream? I promise, it’s doable—even if you’re posting consistently three times a week.

Let’s break it down.

What Is Content Batching?

Content batching is the process of dedicating specific days to creating all your content at once. Instead of scrambling to post every day, you do the work ahead of time, leaving space to focus on your art and business.

The golden rule? Post three times a week with this format:

  • Post 1: Promotional: Sell your products, commissions, or services.

  • Post 2: Relatable: Show your personality—your quirks, struggles, and wins.

  • Post 3: Educational: Share value that positions you as an expert, like tips, process videos, or fun facts.

These posts don’t all need to be new pieces of art—repurposing is key. You’ll turn one art piece into multiple posts with these three days of batching.

The 3-Day Content Batching System

Starting a content batching system requires a little breathing room upfront.

Why? Because you need time to create the new artwork you'll be promoting—without the pressure of scrambling to post right away. This system is designed to help you stay consistent on social media, reduce stress, and free up time for the art-making process you love.

Step 1: Build Your Buffer (1-2 Weeks)

Before diving into batching, you need a content cushion.

Here’s the plan:

  1. Repost old, high-performing content:
    Add it to your scheduler to keep your social media running smoothly.

  2. Get comfortable with scheduling tools:
    Test out apps like Meta Business Suite, Later, or Buffer to build a rhythm for posting ahead of time.

  3. Focus solely on creating new art:

    • Digital artists: Save each step of your process in layers—perfect for step-by-step reveals later.

    • Traditional artists: Set an hourly timer to remind yourself to capture quick shots. These are easy content pieces that won’t interrupt your flow state. Plus, let’s be honest—you need those breaks for water, stretching, or hitting the bathroom. Be human, not a machine!

This stage is all about making art first and documenting it without stress.

Step 2: The 3-Day Batching Process

Once your buffer is in place, it’s time to prep, plan, and showcase your art across platforms.

Day 1: Plan & Prep

  1. Choose your art: Pick 3-6 new or old pieces to feature.

  2. Brainstorm post ideas: Turn each piece into multiple types of content:

    • Progress shots, close-ups, or final reveals

    • Time-lapse videos or process breakdowns

    • Lifestyle shots featuring your art or workspace

  3. Figure out post length:

    • Short-Form (7-15 seconds): Quick, relatable, or promotional content.

    • Medium-Form (30 seconds): Simple process reels or storytelling.

    • Long-Form (60-90 seconds): Educational posts or deeper insights.

  4. Pick your post type:

    • Reels/Short-Form Videos: Quick and impactful for Instagram, TikTok, and YouTube Shorts.

    • Stories: Behind-the-scenes snippets, polls, or Q&A moments.

    • Carousels: Great for storytelling, step-by-step processes, or detail shots.

Day 2: Film & Photograph

It’s time to batch all your visuals in one go—no more scrambling to shoot content on different days!

1. Prep Your Shot List

A little planning now will save hours later. Make a shot list so you know exactly what to film or photograph:

  • Time-lapses: Capture your process start to finish.

  • Close-ups & final reveals: Highlight the details of your work.

  • Lifestyle shots: Feature your art in your workspace, on a wall, or styled with props.

  • Talking head clips: Direct-to-camera moments to share stories or tips.

  • B-Roll: Extra visuals like brushes moving, paint mixing, or desk setups that add context and interest to your main footage.

2. Decide Your On-Camera Style

Figure out how you’ll show up on video:

  • Outfits: Decide if you’ll wear the same outfit for everything (totally fine!) or mix it up with a few looks.

  • Talking to Camera: If you’re sharing tips or stories, write a script or a bullet point list so you don’t forget key details.

    • Pro Tip: Use tools like ChatGPT to help create line-by-line scripts for smoother delivery. This will save you so much time during editing—no stumbling or re-recording!

If you’re camera-shy, here are easy alternatives:

  • POV Shots: Show your art process or tools from your perspective.

  • Voiceovers: Record audio after filming and layer it over silent process videos.

  • Text Overlays: Add captions or storytelling text to videos—no talking required!

3. Batch Your Filming & Photos

Create everything in one focused session:

  • Reels/Short Videos: Film all your process shots, time-lapses, and B-roll clips.

  • Photos: Take your final product shots, detail close-ups, and styled images.

  • Stories: Capture behind-the-scenes snippets or quick Q&As for a personal touch.

Tip: To stay organized, label your shots and keep a checklist so nothing gets missed.

Day 3: Edit & Schedule

This is where the magic happens.

  1. Edit your visuals: Use tools like CapCut, Canva, or Lightroom to keep it simple and polished.

  2. Write captions:

    • Use hooks to grab attention.

    • Include relevant hashtags to boost reach.

    • Add clear CTAs (“Visit my profile for more details!”).

  3. Schedule your posts:

    • Meta Business Suite: Free for Instagram and Facebook.

    • Later or Buffer: User-friendly tools for scheduling across platforms.

    • Pinterest Scheduler: Great for repurposing static images or carousels.

Why This Works for Artists

1. More Time for Art, Less Panic Posting

Imagine having an entire month of content ready to go. No more staring at your phone thinking, What do I post today?

2. Repurpose Like a Pro

One art piece can become multiple posts:

  • Reel: A time-lapse or final reveal.

  • Carousel: Detail shots + the story behind the piece.

  • Story: Polls, Q&As, or behind-the-scenes peeks.

  • Pinterest Pin: A polished final image to drive traffic to your shop.

3. Attract Your Ideal Audience

Your content should align with your art and your audience’s interests. For example:

  • Jewelry Makers: Share styling content on accessorizing outfits, like "How to Layer Necklaces for Everyday Looks" or "Earrings That Complete Your Date Night Outfit."

  • Writers: Share book recommendations, like "My Favorite Cozy Mysteries for Fall" or "5 Books That Spark Creative Inspiration."

  • Graphic Tee Designers: Talk about overall style, such as "Alternative Fashion Staples for Every Closet" or "How to Style Graphic Tees for Any Season."

  • Ceramic Artists: Share home decor inspiration, like "How to Style Handmade Pottery in Your Living Room" or "3 Ways to Add Unique Mugs to Your Coffee Bar."

  • Printmakers: Offer art styling ideas, like "How to Curate a Gallery Wall That Tells a Story" or "The Best Frames for Your Art Prints."

  • Painters: Share color trends and inspiration, like "Top Color Palettes for a Cozy Space" or "Why Earth Tones Are Timeless in Home Design."

  • Calligraphers/Hand Lettering Artists: Talk about practical uses, like "Unique Ideas for Hand-Lettered Gifts" or "How to Use Calligraphy to Personalize Your Wedding."

  • Textile Artists: Create slow fashion content, like "Why Handmade Textiles Belong in Your Capsule Wardrobe" or "The Benefits of Supporting Slow Fashion."

  • Mixed Media Artists: Discuss creative living topics, like "How to Incorporate Art Into Your Everyday Life" or "Why Surrounding Yourself with Handmade Items Matters."

What about your hobbies, style, or interests? There’s overlap between what you love and what your audience loves. That’s your superpower for connection.

Your Production Schedule at a Glance

Weeks 1-2: Build Your Buffer

  • Repost old, high-performing content to keep your platforms active.

  • Focus solely on creating new art without promotion pressure.

3-Day Batching Process:

  • Day 1: Plan & brainstorm your monthly content.

  • Day 2: Film & photograph all visuals.

  • Day 3: Edit, write captions, and schedule posts.

The Rest of the Month:

  • Enjoy your creative freedom! Your content is on autopilot, freeing you up to:

    • Make more art

    • Connect with your audience

    • Rest and recharge

By following this system, you’ll spend less time panic posting and more time doing what you love—making art. You’ll stay consistent, grow your audience, and attract the people who truly resonate with your creative work.

Your future self (and your art business) will thank you. 👏


Ready to Stop Scrambling and Start Thriving?

The Artisan Reset Planner is your all-in-one guide to transforming how you plan, create, and share your art online. No more panic posting—this planner walks you through every step of the process to save you time, reduce stress, and make growing your creative business feel simple and achievable.

Here’s what’s inside:

  • Content Planning Made Easy: Learn what to post, including promotional, relatable, and educational content that keeps your audience engaged.

  • Audience Clarity: Figure out who your ideal audience is, what they care about, and how to create content they’ll love.

  • SEO for Artists: Discover simple SEO strategies and keywords to make your art easier to find—whether on Instagram, Pinterest, or your website.

  • Caption Writing Tips: Get clear, actionable formulas to write engaging captions that capture attention and drive results.

  • Time-Saving Tools & AI Tips: Use tools like ChatGPT, scheduling platforms, and editing apps to simplify the batching process and cut down your workload.

  • 3-Day Content Batching System: Step-by-step guidance to plan, film, edit, and schedule a month’s worth of content in just three days.

The benefits?

  • Save hours every week by creating content in batches.

  • Show up consistently without sacrificing your creative time.

  • Attract and nurture an audience that loves what you do.

  • Feel more confident sharing your art with a clear strategy—no second-guessing, no overwhelm.

Pre-order now to get 50% off before January 1st and start creating content that works for you, not against you. 🎉

Dina Rodriguez

Every day I combine my 10 years of design experience to create lettering that entertains, engages and inspires a community near you. The kind of design that’s custom-made to attract your audience through the combination of beautiful letters and handmade illustration.

Over the past five years, hand lettering has been the primary focus of my career. What started as a hobby drawing letters for a few hours every day, quickly turned into a full-time passion doing client work for companies like American Greetings, Wacom, and Penguin Books.

Since 2013, I’ve worked with over 300 carefully selected clients working on everything from apparel design to chalk murals for businesses all over the United States.

Early on I started teaching everything I know on lettering and freelance so I could better understand my craft to help others do the same. I started blogging, writing books, and began to live stream my work on Twitch twice a week so I could build a creative community around my hand lettering.

Fast forward to today, and I’ve named 2017 as the year of art education for my brand. I’ll be traveling the country teaching lettering and the business of illustration at design conferences like Creative South and Design Week Portland. I also recently landed an opportunity at the Pacific College of Fine Arts teaching Illustrated Lettering once a week.

All this teaching means I’ll be devoting my time and skills to just one new client a month. So if you are looking for an artist with a broad range of lettering styles with a proven track record of happy customers, then I invite you to fill out my Project Questionnaire to get started on your next creative idea.

http://lettershoppe.com
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