Why the Timing of Your Social Media Posts Doesn’t Matter as Much Anymore

Are you tired of chasing the “perfect” time to post on social media, only to end up with zero engagement? Here’s the truth: Timing isn’t the secret sauce it’s cracked up to be. With people constantly on their phones—regardless of time zones or daily routines—there’s always a vast audience online. What matters more is understanding your audience’s mindset and posting content they’re likely to engage with based on their typical week. Let’s break this down.

1. Why Timing Isn’t Everything

The algorithms of today prioritize consistency, quality, and relevance over timing. While posting at high-engagement times can help, it’s no longer the make-or-break factor for success on platforms like Instagram or TikTok. Our Artisan Reset Planner highlights that it’s much more important to focus on the actual topic and value of your content. Make sure your posts are relatable, educational, or promotional while avoiding the trap of making your feed feel like an endless string of ads.

Craft a strategy that aligns perfectly with your audience’s interests and your own passions—topics you could talk about forever. Broader subjects not only attract your ideal audience but also resonate with them on a personal level. Remember, your art is a reflection of who you are, and showcasing those interests helps others fall in love with your work.

2. Posting Based on Your Audience’s Mindset

Rather than obsessing over the clock, think about what your audience wants to see at different times of the day. Mindset is everything—people’s receptiveness to your content depends on where they are mentally throughout the day. Here’s a breakdown:

• Educational Content (Morning: 7-10 AM)
  People are fresh and ready to learn—but they don’t want anything too salty or heavy. Share actionable tips, tutorials, or strategies to help them start their day on a positive note.

• Inspirational Content (Afternoon: 12-3 PM)
  Mid-day slumps call for motivation. Quotes, success stories, or uplifting messages work well to give your audience a little boost.

• Relatable Content (Evening: 6-10 PM)
  As people wind down, they’re looking for light and engaging content. This is the perfect time to share funny moments, behind-the-scenes glimpses, or anything that feels personal and authentic.

• Promotional Content (Late Morning or Early Evening: 10 AM-12 PM or 5-7 PM)
  These times are ideal because people are often doom-scrolling or casually browsing. They’re more receptive to offers, launches, or services when they’re not overwhelmed by other tasks. Use these windows to make your promotional content shine.

3. The Power of Consistency

Social media platforms reward reliability. Posting regularly helps the algorithm identify your audience and deliver your content to the right people. Here’s how to stay consistent:

• Define your umbrella term (your brand’s big idea) and content pillars (categories for your posts). My Artisan Reset Planner can guide you in identifying an overarching theme for your platform. For example, for my brand, Letter Shoppe, my umbrella term could be "alternative apparel" or "Gothic aesthetic," while my content pillars include style tips and thrifting hauls. These themes ensure my content aligns with both my passions and audience interests.

• Plan your posts ahead of time to avoid last-minute stress. I’m a big believer in batching content—I create an entire month’s worth of posts in just one week. This strategy frees up the rest of my time for making art, handling client work, or managing admin tasks. With everything aligned to a strategy, I can focus on what matters most without scrambling daily to figure out what to post.

• Show up even when engagement feels slow—persistence pays off.

4. Making It Easy with the Artisan Reset Planner

Feeling stuck on strategy? The Artisan Reset Planner can help you:

• Set Your Revenue Goals: Select goals based on what’s worked in the past to create a clear roadmap for your business.

• Define Your Audience Personas: Figure out exactly who you’re talking to and what their biggest pain points are.

• Create a Social Media Strategy: Align your strategy with your content pillars, including video ideas, hashtag research, and a content calendar designed to meet your revenue goals.

• Batch Your Content: Plan ahead so you have more time and balance to focus on your art, admin tasks, client work, and product creation.

• Visualize with Templates and Worksheets: Access tools to visually map out your next steps, keeping you organized and inspired.

The best time to start refining your social media strategy is now. Don’t let analysis paralysis hold you back. Check out my blog for more tips on social media and small business growth. If you’re ready to take your strategy to the next level, grab the last coaching spot for February before it’s gone.

Let’s get your art in front of the right people. Consistency and audience-first content are your keys to success.